Are you tired of battling frizz? Or perhaps you’re longing for luscious shine, a smooth finish, or craving colour protection? The E7 Collection from Aloxxi easily ticks all those boxes. From fierce blowouts to effortless air dries, we've created a lineup of hair heroes that'll have you slaying seven days a week.

Crafted to cater to all your hair’s wishes, Aloxxi's E7 Collection is here to create gorgeous hair every day. Whether you're a colour chameleon or prefer to wear your hair natural, this range has something to make good hair days come true. With ingredients like Cupuaçu Butter for that much-needed moisture boost, Buriti Fruit Extract to battle frizz like a pro, and a blend of seven nourishing oils to leave your locks shining bright every day of the week.

Why Choose Aloxxi E7:

• Smooth, Shiny, and Healthy Hair: Say goodbye to dull, lifeless locks and hello to hair that radiates health and vitality. Our formula is enriched with nourishing ingredients that penetrate deep into the hair shaft, leaving your strands smoother, shinier, and healthier than ever before.
• Frizz-Free Locks: Tired of battling frizz on a daily basis? Our hair care range is specially formulated to combat frizz and flyaways, giving you sleek and polished hair that stays smooth all day long.
• Colour Protection: Whether you're a natural brunette or a vibrant redhead, our hair care range is designed to protect your colour and keep it looking fresh and vibrant. Say goodbye to fading and hello to long-lasting colour that turns heads wherever you go.

Time To Meet The Hair Heroes:

• E7 Anti-Frizz Shampoo and Conditioner: Bid adieu to unruly locks with this dynamic duo. Say hello to smooth, shiny hair that's ready to take on the world. This nourishing cleanser and conditioning duo helps restore vital moisture & elasticity to dry, unruly hair while gently removing dirt and build-up.
• E7 Leave-In Conditioning Cream: Tangles have met their match! This weightless leave-in conditioning cream detangles while helping to protect moisture, tame frizz, and restore moisture and elasticity to dry, unruly hair.
• E7 Smoothing Serum: Shine bright like a diamond with this lightweight serum that instantly absorbs to create brilliant shine, while helping to smooth and restore elasticity.
• E7 Anti-Frizz Shine Mist: Flyaways instantly disappear with this extra-fine mist for a high-shine finish that also tames frizz. Plus, it absorbs quickly, illuminates colour, and won’t break down the hold of hairspray.
• E7 Anti-Frizz Curl Styler: Embrace your curls with this 3-in-1 miracle worker, a.k.a a hybrid gel-wax-cream that encourages an even curl spiral that also creates more manageable curls once dry.

E7 can do everything from moisturize to help restore elasticity, strengthen and add shine, and protective anti-oxidants to protect from harmful UVA/UVB rays making these products a must-have for every day of the week.